{"id":2329,"date":"2020-10-09T16:39:07","date_gmt":"2020-10-09T19:39:07","guid":{"rendered":"https:\/\/www.spmar.com.br\/web\/?p=2329"},"modified":"2020-10-09T16:40:10","modified_gmt":"2020-10-09T19:40:10","slug":"rodoanel-celebra-o-outubro-rosa","status":"publish","type":"post","link":"https:\/\/www.spmar.com.br\/web\/rodoanel-celebra-o-outubro-rosa\/","title":{"rendered":"Rodoanel celebra o Outubro Rosa"},"content":{"rendered":"<p>A campanha do Outubro Rosa ser\u00e1 destaque nos trecho Sul e Leste do Rodoanel Mario Covas, ao longo da via a\u00e7\u00f5es refor\u00e7ar\u00e3o a import\u00e2ncia do exame preventivo para a detec\u00e7\u00e3o precoce do c\u00e2ncer de mama.<\/p>\n<p>Trata-se de um movimento internacional de conscientiza\u00e7\u00e3o para o controle do c\u00e2ncer de mama, o tipo com maior incid\u00eancia entre as mulheres. Somente no Brasil s\u00e3o estimados 66.280 casos novos esse ano, o que representa uma taxa de incid\u00eancia de 43,74 casos por 100.000 mulheres, segundo dados do Instituto Nacional do C\u00e2ncer (Inca).<\/p>\n<div id=\"sc_intxt_container\">\n<div>\n<div><\/div>\n<div id=\"sc_ava_companion\" class=\"sc_intxt_hided\">A SPMAR ser\u00e1 uma das 20 concession\u00e1rias do Estado de S\u00e3o Paulo que aderiram \u00e0 campanha junto com a ARTESP (Ag\u00eancia de Transporte do Estado de S\u00e3o Paulo).<\/div>\n<\/div>\n<\/div>\n<p>&#8220;Essa \u00e9 uma causa que diz respeito a todos. E nada melhor que usarmos o espa\u00e7o da rodovia para ajudarmos as pessoas a lembrarem da import\u00e2ncia da causa&#8221; afirma Marcos Fonseca, diretor executivo da Concession\u00e1ria SPMAR.<\/p>\n<p>Ao longo da via os Pain\u00e9is M\u00f3veis Vari\u00e1veis (PMVs) exibir\u00e3o mensagens sobre a import\u00e2ncia dos exames preventivos em frases, como: Previna-se contra o c\u00e2ncer de mama e Procure seu m\u00e9dico e fa\u00e7a a mamografia.<\/p>\n<p>Haver\u00e1 ainda a\u00e7\u00f5es diretas com os usu\u00e1rios nas cabines de ped\u00e1gio, incluindo distribui\u00e7\u00e3o de folhetos informativos e rosas as mulheres que trafegarem pela via. Al\u00e9m disso, durante todo o m\u00eas a\u00e7\u00f5es internas com os colaboradores refor\u00e7ar\u00e3o as informa\u00e7\u00f5es de como realizar o autoexame e da import\u00e2ncia da detec\u00e7\u00e3o precoce.<\/p>\n<p>A iniciativa de celebrar o Outubro Rosa foi criada no in\u00edcio da d\u00e9cada de 1990 pela Funda\u00e7\u00e3o Susan G. Komen for the Cure, nos Estados Unidos. A data \u00e9 celebrada anualmente, com o intuito de colocar o assunto em pauta na sociedade, estimular a participa\u00e7\u00e3o da popula\u00e7\u00e3o, empresas e entidades com a\u00e7\u00f5es que contribuam no combate \u00e0 doen\u00e7a, al\u00e9m de compartilhar informa\u00e7\u00f5es sobre preven\u00e7\u00e3o, diagn\u00f3stico e tratamento para a redu\u00e7\u00e3o da mortalidade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A campanha do Outubro Rosa ser\u00e1 destaque nos trecho Sul e Leste do Rodoanel Mario Covas, ao longo da via a\u00e7\u00f5es refor\u00e7ar\u00e3o a import\u00e2ncia do exame preventivo para a detec\u00e7\u00e3o precoce do c\u00e2ncer de mama. Trata-se de um movimento internacional de conscientiza\u00e7\u00e3o para o controle do c\u00e2ncer de mama, o tipo com maior incid\u00eancia entre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[48],"class_list":["post-2329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","tag-outubro-rosa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rodoanel celebra o Outubro Rosa - Somos o caminho que te conecta ao que mais importa!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spmar.com.br\/web\/rodoanel-celebra-o-outubro-rosa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rodoanel celebra o Outubro Rosa - Somos o caminho que te conecta ao que mais importa!\" \/>\n<meta property=\"og:description\" content=\"A campanha do Outubro Rosa ser\u00e1 destaque nos trecho Sul e Leste do Rodoanel Mario Covas, ao longo da via a\u00e7\u00f5es refor\u00e7ar\u00e3o a import\u00e2ncia do exame preventivo para a detec\u00e7\u00e3o precoce do c\u00e2ncer de mama. 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