{"id":1783,"date":"2019-10-16T17:33:28","date_gmt":"2019-10-16T20:33:28","guid":{"rendered":"https:\/\/www.spmar.com.br\/web\/?p=1783"},"modified":"2019-11-08T14:47:41","modified_gmt":"2019-11-08T17:47:41","slug":"spmar-realiza-acao-pedagio-rosa-no-rodoanel","status":"publish","type":"post","link":"https:\/\/www.spmar.com.br\/web\/spmar-realiza-acao-pedagio-rosa-no-rodoanel\/","title":{"rendered":"SPMAR realiza a\u00e7\u00e3o &#8220;Ped\u00e1gio Rosa&#8221; no Rodoanel"},"content":{"rendered":"<p>Em celebra\u00e7\u00e3o ao Outubro Rosa, hoje (16\/10), as mulheres que passaram pelas cabines localizadas no km 50 do Rodoanel Mario Covas, em S\u00e3o Paulo, participaram do Ped\u00e1gio Rosa e receberam uma flor, brindes e um kit com informa\u00e7\u00f5es sobre a import\u00e2ncia do diagn\u00f3stico precoce no combate ao c\u00e2ncer de mama .<\/p>\n<p>\u201cA ideia \u00e9 com a iniciativa simb\u00f3lica chamar a aten\u00e7\u00e3o para o m\u00eas da conscientiza\u00e7\u00e3o, refor\u00e7ar o tema da campanha e compartilhar informa\u00e7\u00f5es que podem fazer a diferen\u00e7a na vida das pessoas\u201d, explica Marcos Fonseca, diretor executivo da Concession\u00e1ria SPMAR, respons\u00e1vel pela gest\u00e3o dos Trechos Sul e Leste do Rodoanel Mario Covas<\/p>\n<p>Junto com a a\u00e7\u00e3o nos ped\u00e1gios, a Concession\u00e1ria veicula nos Pain\u00e9is M\u00f3veis Vari\u00e1veis (PMVs) espalhados ao longo da rodovia, mensagens como \u201cPrevina-se contra o c\u00e2ncer de mama\u201d e \u201cFa\u00e7a a mamografia\u201d, al\u00e9m de promover palestras e a\u00e7\u00f5es com seus colaboradores sobre o tema. Este ato conta com a ades\u00e3o das 21 concession\u00e1rias que comp\u00f5em o Programa de Concess\u00f5es Rodovi\u00e1rias do Estado de S\u00e3o Paulo, sob gest\u00e3o da ARTESP.<\/p>\n<p>A campanha Outubro Rosa, de preven\u00e7\u00e3o ao c\u00e2ncer de mama, foi criada na d\u00e9cada de 90, nos Estados Unidos e o nome surge inspirado no la\u00e7o rosa, s\u00edmbolo mundial de luta contra o c\u00e2ncer de mama. Desde o inicio, a a\u00e7\u00e3o visa compartilhar informa\u00e7\u00e3o e promover a conscientiza\u00e7\u00e3o e diagn\u00f3stico precoce da doen\u00e7a.<\/p>\n<p>Atualmente, o c\u00e2ncer de mama \u00e9 o tipo que mais atinge as mulheres em todo o mundo. No Brasil, anualmente s\u00e3o realizados em m\u00e9dia de 59 mil diagn\u00f3sticos de c\u00e2ncer de mama, segundo dados do Instituto Nacional de\u00a0<em>C\u00e2ncer<\/em>\u00a0(Inca). Vale ressaltar, que o diagnostico precoce da doen\u00e7a \u00e9 de extrema import\u00e2ncia no \u00eaxito do tratamento. Por isso, torna-se fundamental o envolvimento da sociedade na luta contra a doen\u00e7a e difus\u00e3o de informa\u00e7\u00e3o atrav\u00e9s da campanha.<\/p>\n<p>Outra a\u00e7\u00e3o que os usu\u00e1rios poder\u00e3o participar \u00e9 a &#8220;Parada Rosa&#8221; que promete realizar nos SAUs do trecho sul e leste do Rodoanel M\u00e1rio Covas uma parada educativa com direito a brindes e um coffe break. A a\u00e7\u00e3o j\u00e1 aconteceu no KM 121 dia 09\/10, mas ainda \u00e9 poss\u00edvel acompanhar nos dias 17\/10 no KM 102 em Suzano, 24\/10 no KM 68 e 31\/10 no KM 41.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-1786 alignleft\" src=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/DSC01762-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/DSC01762-300x169.jpg 300w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/DSC01762-768x432.jpg 768w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/DSC01762-1024x576.jpg 1024w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/DSC01762-211x119.jpg 211w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"size-medium wp-image-1787 alignright\" src=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0004-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0004-300x169.jpg 300w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0004-768x432.jpg 768w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0004-1024x576.jpg 1024w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0004-211x119.jpg 211w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0004.jpg 1040w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"size-medium wp-image-1788 alignright\" src=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0016-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0016-225x300.jpg 225w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0016-768x1024.jpg 768w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0016-158x211.jpg 158w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/IMG-20191016-WA0016.jpg 774w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1789 alignleft\" src=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/P_20191016_101826-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/P_20191016_101826-169x300.jpg 169w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/P_20191016_101826-768x1365.jpg 768w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/P_20191016_101826-576x1024.jpg 576w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/P_20191016_101826-119x211.jpg 119w, https:\/\/www.spmar.com.br\/web\/wp-content\/uploads\/2019\/10\/P_20191016_101826.jpg 1836w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em celebra\u00e7\u00e3o ao Outubro Rosa, hoje (16\/10), as mulheres que passaram pelas cabines localizadas no km 50 do Rodoanel Mario Covas, em S\u00e3o Paulo, participaram do Ped\u00e1gio Rosa e receberam uma flor, brindes e um kit com informa\u00e7\u00f5es sobre a import\u00e2ncia do diagn\u00f3stico precoce no combate ao c\u00e2ncer de mama . \u201cA ideia \u00e9 com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPMAR realiza a\u00e7\u00e3o &quot;Ped\u00e1gio Rosa&quot; 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